Product & Digital Marketing Leader
Powerful Partnerships
CUSTOMER SUCCESS STORIES & TESTIMONIALS
I am 100% self-taught in video production, editing, and animation, but it has always been something I am extremely passionate about learning more in. Years ago, I put together a proposal to turn one of our conference rooms into a small in-house video studio, and the rest was history. One project I was most proud of was a customer video testomonial series I produced, shot, and edited called 'Powerful Partnerships'. These videos highlighted collaborative success stories between Heretik and its power users. Check out some of my favorite ones in the playlist above!
Videos & Webinars
SALES ENABLEMENT & CONTENT CREATION
I've also produced a number of webinars, product overviews, on-demand demos, and thought leadership videos in-house as well as worked with partners to produce video content when Heretik was a guest. Check out some of those pieces below:
On-Demand Tutorials & Demos
SALES ENABLEMENT & PRODUCT MARKETING
I produced a variety of on-demand demo videos specific to different use cases for Heretik's contract review software. These were often shared ahead of time so potential customers could understand the high level workflow, solution capabilities, and ultimately lead to a more meaningful and actionable demo meeting. Eventually, I was able to start partnering with our customers to monetize these demo videos through a sponsorship.
Case Studies & Reports
PARTNERSHIP MARKETING & STORYTELLING
I have written, designed, and published a number of case studies and industry reports over the years. Below are a handful of ones I had sole ownership of, however I have also worked with customers and partners to help publish on their platforms! Check out a few of those links here –
Presentations & Design
SALES ENABLEMENT
One of my greatest strengths is storytelling, and I have mastered the ability to create and design meaningful, revenue-driving sales presentations. So much so, that I have been fortunate enough to start Heist Presentations, a small agency that focuses on helping individuals to large corporations, and everyone in between better utilize their PowerPoint decks. I have worked with a number of clients, including Live Nation, Nike, Ulta, Monster, Farmer's Fridge, CBS Sports, Target and more.
If you'd like to learn more about my presentation work, feel free to check out my website at heistpresentations.com. To gain access to the Vault portfolio, please contact me at sarahpodella@gmail.com.
Copywriting & Publishing
THOUGHT LEADERSHIP & ARTICLES
I created and managed the 'Fine Print' blog on the Heretik website via Wordpress. I also authored or co-authored every post on our blog – ranging from case studies, product features, announcements, culture pieces, and everything in between – and created all of the graphics, illustrations, videos, and more. Feel free to check out the full blog website here or PDFS of some of my favorite articles below.
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Website Development & Management
WORDPRESS & ELEMENTOR
I created and managed Heretik's company website frontend via Wordpress and Elementor and worked with our CTO to maintain the backend. I taught myself how to use Wordpress to reclaim that marketing budget, speed up deliverable timelines, and ultimately bring our website autonomy back in-house. Since Heretik's acquisition by Relativity, Heretik's website has been largely untouched. Feel free to check out the live site here.
Pricing Sheets & Calculators
MARKETING STRATEGY & SALES
I worked with several sales leaders to simplify complex pricing models and design pricing sheets or interactive estimate calculators as both one sheeters and slides in their decks. Click on any of these examples to expand for a bigger view!
Email Marketing & Newsletters
MARKETING AUTOMATION
I managed Heretik's email marketing database Mailchimp. I ran a number of campaigns through our platform, including monthly newsletters, PR announcements, event invites, software releases, and more. Here is the last software release email campaign I ran before Heretik's acquisition by Relativity.