Product & Digital Marketing Leader
Partner Resource Center
CENTRALIZING INFORMATION & EMPOWERING USERS
I created and managed Heretik's Partner Resource Center by integrating Airtable into our company website (Wordpress). This centralized all of our external resources available to our partners and users – including our release notes, on-demand demos, use case packages, videos and tutorials, our help desk, technical documentation, marketing assets, our blog (Fine Print), and eventually more information about the acquisition of Heretik by Relativity. This resource center not only significantly increased our feature adoption rates, but empowered our users to become more independent and educated on our contract review solution. This announcement is a great starting point for navigating the center, otherwise feel free to jump right into it by clicking the button below!
Playing With Fire Tutorials
INCREASING ADOPTION & STREAMLINING USER TRAININGS
I worked with product management and customer success to identify demo and/or user training redundancies that we could turn into a video tutorial series we called 'Playing With Fire'. These tutorial videos created significant internal and external efficiencies by drastically increasing feature usage, reducing the number of help desk tickets, and ultimately lead to more tailored and meaningful sales demos.
Release Campaigns & Notes
SOFTWARE RELEASE MARKETING MANAGEMENT
I branded Heretik's software release notes with famous heretics in history. At the end of each completed software release campaign, I would include a poll for users to vote on the name of the next release. With each software release ship, I would send collectable swag with the artwork I made to our top users. It grew into a really fun way to engage with customers and for them to build credibility within the Relativity ecosystem. Click on any of the portraits below to check out a sample of our release notes, including the overview videos, documentation, and more!
On-Demand Demos & Use Case Packages
PRODUCT MARKETING CONTENT CREATION & SALES ENABLEMENT
Heretik's contract review application is a diverse tool that is used across a variety of practices of law. To help narrow demo and sales requests, I created on-demand demo videos that highlighted the most valuable and relevant features while walking viewers through a potential workflow scenario. For law firms and service providers interested in expanding their practices, I offered use case packages that included a number of resources to get started on a new type of contract review project. I also was able to start monetizing these packages by offering sponsorships of them and allowing firms to put their own branding on them. Check out the full packages below or watch the demo playlist here.
Airtable links not working? No worries – click here to view directly.
Integration & Partnership Announcements
HERETIK FORGE
Heretik Forge was an important new feature launch that opened up the AI capabilities for custom machine learning models within Heretik's contract review solution.
I created a press kit – including a press release, product photography, executive quotes, and a sizzle real introducing the new feature.
I also coordinated all media interviews and then followed up with the executing of the announcement campaign.
ZUVA INTEGRATION
Heretik built an integration with one of our biggest competitors, Zuva (formerly Kira, that allowed our mutual customers to harness Zuva's contract analysis models inside Heretik's contract review interface.
I created a press kit – including a press release, product photography, executive quotes, and a tutorial video showcasing how to use the integration end-to-end.
I also coordinated all media interviews and then followed up with the executing of the announcement campaign.
Technical Writing & Blog Posts
COPYWRITING & CONTENT
I wrote a number of blog posts and articles, designed all the graphics, and formatted them on our company blog – Fine Print. I also helped write our product documentation and release notes. Check out some of my favorite product marketing ones below!
Airtable links not working? No worries – click here to view directly.
Technical Collateral
CONTENT CREATION & GRAPHIC DESIGN
I created dozens of product marketing assets over the years for both sales teams and client success. These pieces, in addition to a screenshot & product GIF library, I designed are available for viewing on Heretik's Partner Resource Center here. Below are a few examples of pieces of my content.
Airtable links not working? No worries – click here to view directly.
Competitive Intelligence & Customer Reports
MARKET RESEARCH
I have conducted a number of user feedback surveys, customer reviews, and market analysis reports. Shoot me an email at sarahpodella@gmail.com if you'd like to learn more!
User Conferences & Events
USER FEEDBACK & COMMUNITY BUILDING
I planned and hosted an exclusive Heretik Innovators' Summit for our best clients. This was a global event that brought together our power users to provide us product feedback, announce beta programs, create co-branded marketing content, and facilitate hands-on workshops. I handled all internal and external logistics, from working with each department head on their panels to booking our guests hotel rooms.
Airtable links not working? No worries – click here to view directly.
