Product & Digital Marketing Leader
I'm Sarah – a Chicago-based product and digital marketing leader who's passionate about building creative campaigns, innovative go-to-market strategies, and meaningful content.
More than anything, I thrive amidst curious, ambitious, and passionate teams. In my previous two roles at Heretik and BookedOut, I was the first marketing hire that ultimately helped lead both of those companies to and through acquisitions.
Over the past decade, I have also had the pleasure of working as a design and marketing consultant for a number of companies, including Nike, Verizon, NFL, IndyCar, Live Nation, Monster, Farmer's Fridge, Ulta, and many others.
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Skills & Interests
As a seasoned startup marketing leader, I prioritize expanding and adapting my thought processes and skillsets to the ever-changing tools available and demands of the world around us.
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My creative practice includes product and visual design, sales enablement, storytelling, market research, branding and strategy, graphic design, data visualization, copywriting, social media management, event planning.
I also have extensive management experience in internal team building, leading cross-department projects, client relationship building, and more.
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In my free time, you can find me boating at our family lake house, spoiling my French Bulldog, or playing video games with my family.
Education
University of Wisconsin – Whitewater · 2009 – 2013 · Bachelor of the Arts · Advertising & General Business
Contact
Work History
Relativity · 2022 · Group Product Marketing Manager · Acquired Heretik
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Heretik · 2016 - 2022 · Director of Marketing · Acquired by Relativity
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Heist Presentations · 2017 - Present · Founder · Marketing & Design Consulting
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Shiftgig · 2017 - 2018 · Product Marketing Manager · Acquired BookedOut
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BookedOut · 2016 - 2017 · Marketing Manager · Acquired by Shiftgig
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BookedOut · 2015 - 2016 · Account Manager · Entertainment & Spirits
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Marketing Werks · 2011 - 2015 · Account Manager · Verizon NFL & IndyCar Sponsorships
Extra! Extra!
I've been to over 100 NFL games, including three Super Bowls!
I love dogs, especially bullies – we currently have three Frenchies in my family.
Halloween is my favorite holiday;
I love to make my own costumes.
My most recent trip was to Vancouver, but my favorite was to Belfast, Ireland.